I am definitely a Katy Perry fan i think it her uniqueness that wins me over she is a trendsetter. Katy is her own leader has her own style and stays true it the bottle is gorg!
Eaux de parfum in four sizes — 0.5 oz. for $20, 1 oz. for $39.99, 1.7 oz. for $49.99 and 3.4 oz. for $59.99 — will be offered, as will a 6.7-oz. body lotion, $25, and a 6.7-oz. shower gel, $25. Killer Queen will launch in August in about 3,000 U.S. department and specialty store doors. Globally, the scent will be sold in about 20,000 doors and in more than 50 countries, said Mormoris. There will be a Web site for the fragrance, as well as Facebook and Twitter campaigns. At press time, Perry had more than 38.7 million followers on Twitter. “I’m very particular about my Twitter. I like Facebook, and I use it and I appreciate it, but it’s mostly just to let everyone know what’s going on, what’s coming up. My Twitter is like a smorgasbord of things I like, things I don’t like, what I want to say, what I want people to hear, if I want to be funny or retweet, talk to my fans and have impromptu Q&As. It’s also a way for me to announce things, to share things. Its like picking up the phone to your closest friend, because it’s so easy and so direct.”
Killer Queen has been in my vocabulary since I was 15, because of the song ‘Killer Queen’ by Queen,” said Perry. “Freddie Mercury painted the lyrics of this woman who I wanted to be. She seemed very powerful, and she captivated a room when she walked in. I named my company Killer Queen after those lyrics. I feel like, after all this time, it was appropriate to use that name in association with something I did. I feel like I’m falling, finally, into that woman Freddie painted."-Katy Perry
Describing the scent’s positioning, she said, “It’s for someone sophisticated, who wants a little edge and can wear it all day, and still wants that sexiness.”
And don’t think it was as easy as throwing a few unusual notes in a bottle. “It took us something like 30 or 35 tries to get it right,” said Perry. “I wanted some floral [notes], like jasmine, but I also wanted red velvet flower, which is incredible — it gives it the edge that makes it Killer Queen. It does have a bit of a gourmand thing to it — but gourmand like high tea at Claridge’s. I wanted the scent to have a little bit of ambiguity. I was attracted to scents in the last couple of years like Alien by Thierry Mugler and Black Orchid from Tom Ford. They’re too strong for me to wear all the time, and I didn’t want to them to be [copies], just to have a hint of ambiguity like they do. It’s sophisticated, but it’s not alienating my main group of people. The patchouli heart gives it ambiguity and this thing called cashmeran is really cool. It has this real curve ball in it that I think is sophisticated but still supersexy.” She added, “You can’t buy anything that makes you who you are, but you can highlight what you’ve already got inside you. I want this particular perfume to highlight the power that’s already inside of you.”
In July 2012, Coty acquired Perry’s fragrance license from Gigantic Parfums and, in an unusual move, continues to sell both scents launched under Gigantic. Steve Mormoris, senior vice president of global marketing, American Fragrances, for Coty Prestige, said, “She’s incredibly talented, and we are expecting great things from Killer Queen. We believe this is a top-10 launch.” Renato Semerari, president, Coty Beauty, agreed, “She’s brought the same passion and creativity she brings to her work into the creation of this fragrance. We look forward to developing her line of signature fragrances and establishing her as a leading beauty brand.” - (source WWD)